At Actigage, we are very passionate about helping event organizers eliminate the use of paper at their events, exhibitions, conferences and festivals. We strongly believe that it is the responsibility of all stakeholders in the event industry to be environmentally responsible while organizing events.
More importantly, attendees are becoming more environmentally conscious and are demanding it these days. According to a study by Nielsen, 75% of millennials are willing to pay more for eco-friendly offerings.
One of the easiest ways to get rid of paper-based programme books or event guides, flyers, maps and menus, is by creating a mobile app for your event using Event app platforms like Actigage, which allow you to build custom branded Event apps – without coding.
In addition to helping you go paperless, the mobile Event app also provides invaluable insights based on the data collected that can help you make your event better and even bigger, facilitate networking, and allows you to leverage on the Event app to generate additional revenues.
How to Go Paperless at Your Event with a Mobile Event app
In this article, we will show you how you can replace the paper-based program books, event guides, flyers, schedules maps and menus with the content rich features available in our mobile Event app platform.
An important aspect before you can get started to port the content is to be able to customize the Event app to match your event or corporate branding.
Actigage’s Event App Platform allows you to change every aspect of the app such as the primary color, secondary color, and Event logo to ensure that your app is unique and matches the branding of your event, conference, exhibition or festival.
You can also change the layout of your Event app by changing the order of the menus. You can also change the icons of the menus from a rich selection of icons.
You can publish the schedule/agenda/programme for your event, exhibition, conference or festival using the Agenda feature. It allows you to not only add session information such as the date, time, title and the details of the session, but you can also assign the speakers, panelists or moderators who will be speaking at the session. So an attendee can not only get information about the session, but they can also check out the profile of the speakers, panelists and moderators by tapping on their profile.
If you are organizing a large event which has smaller events or workshops going on parallelly then you can use the Tracks feature to group sessions into a logical group to make it easier for attendees to discover sessions based on their interests. You can also add colors for the tracks so it is very easy for the attendee to see the sessions for their tracks.
The attendee can also add a session to their schedule to create a personalized agenda for the event based on their interests and goals. The personalized schedule is also integrated with the native Calendar app in iOS and Android so an attendee can see the sessions they are planning to attend right within the Calendar app along with the rest of their appointments for the day.
We also offer a unique feature, where you can add a background image for a session to provide a more beautiful and contextual look to a session card as you can see in the screenshots above.
Sponsors & Exhibitors
You can add Sponsors, Exhibitors or Partners using our Exhibitors and Sponsors features that allows you to add information such as the name of the company that is sponsoring, exhibiting or partnering at the event, the booth number, the company’s profile and contact information. You have the option to either link to a company’s profile page or the company’s website.
You can also use Categories to give your premium sponsors the visibility they deserve by having them at the top of the list. In the case of sponsors, the companies are displayed as a list under their respective categories.
In the case of Exhibitors, the companies can be grouped into appropriate categories so it is easier for an attendee to locate companies based on their interests. The companies are displayed under their respective tabs in the Exhibitor feature so it is easier for an attendee to browse through the list of companies present at the event based on their interests or geographies.
The other cool feature is the interactive Floor plan feature that enables you to integrate the booth number in the Sponsors and Exhibitors module with the floor plan, so when a user taps on the booth number in the Exhibitor or Sponsor details page, it redirects the attendee to the floor plan with a pin drop on the booth number to help an attendee figure out where exactly the company is located at the Exhibitor floor.
Speakers & Attendees
You can also add information about speakers and attendees in the mobile app. As mentioned earlier, you can also link speakers to a session so you can see all the sessions that a speaker may be participating either as a speaker, panelist or moderator. Meanwhile, attendees can find people that match their interests and use the opportunity to network with them.
Contact Us/Venue/How to Get Here/Tours
In addition to structured information such as the schedule, speakers, sponsors, exhibitors that we have covered above, you can use the Web View feature to add any kind of text and HTML content to provide delegates with contact or venue information and how to easily get to the venue. The Web View feature with the help of the WYSIWYG editor has been used by event organizers to add different types of important such as Contact Us, Venue information, How to Get there, Guided tours, travel & accommodation, sharing of documents, and lots more.
You can also use the Web URL feature if you would like to link to the Venue or Hotel’s website. The Web URL is also a very useful feature if you want to integrate a web service within the web app. The web service will be loaded within the event app so it offers a seamless experience to an attendee.
In addition to these content rich features, we also offer a unique feature called Event Highlights that allows you to add full-screen banner images on the Home screen of the Event app that can be used to highlight your keynote speakers, keynote sessions or a sponsored activity to drive engagement. You can also add a title and short description for each banner which are overlaid over the banner image.
You can add multiple featured items, which are shown as a cover flow on the Home screen so that an attendee does not miss the most important activities on that day at an event.
Content Management System Makes it Very Easy
All the information that we have mentioned above can be easily added and updated using our popular Content Management System (CMS) that allows you to change the information on the fly. So unlike a printed programme guide where you cannot make any changes after it has been printed, the cool thing about the Event app is that you can make changes at the last minute so you can easily handle situations such as a speaker being unable to make it because he or she has fallen sick.
Our customers rave about our CMS as it is very easy to use and allows you to change every aspect about the look and feel. We offer free demos to our customers for the CMS but it is so easy to use that most times they figure out how to use it without needing any training.
You can also use the CMS to communicate with attendees in real time, by sending Push Notifications to attendees, which is an extremely popular feature.
You can also watch the 2-min video to get a quick overview of how easy it is to create your Event app with Actigage’s platform.
In addition to the content rich features of Actigage’s Event app platform that helps you replace the paper-based programme book, our Event app also helps you energize engagement and generate additional revenues at your events.
How to Energize Engagement at Your Event With an Event app
Another area where paper gets used at events is when event organizers give notebooks to attendees so delegates can jot down the notes in a session.
We wanted to eliminate the use of paper for such things as well, so we introduced the Notes feature, which allows an attendee to take notes for a session, speaker, sponsor and exhibitor. The attendee can also email the notes after the event so they can keep a record of all the important things they learnt and discovered at the event.
Take Instant Ratings
As an event organizer, I am sure you spend a lot of effort and time in curating the programme for your events.
We are sure you request your attendees to fill post event surveys to find out if the programme met their expectations. Some organizers also hand out paper survey forms at the end of the event. Unfortunately, these haven’t been very effective and have seen very low response rates The other issue is that with multi-day events it is difficult for an attendee to remember the reason why they liked or didn’t like the session on day 1.
We have addressed this problem with the Instant Ratings feature. It allows attendees to give feedback for a session or a speaker immediately after the session starts so event organizers can get invaluable feedback to help them improve their future events.
Facilitate Networking With Messaging & Meetings
Networking is the top priority for people attending events. However, people especially in Asia are shy and are usually hesitant in approaching someone and introducing themselves. The other issue is that it is difficult to figure out if the person would share your interests. People are more comfortable to send invites and start chatting on apps rather than introduce themselves face to face. At Actigage, we are always looking at ways to use technology to serve as an ice breaker to enable people to connect online to get to know each other so that they can meet at the event as there is nothing better than face to face meetings. 84% of professionals say they build stronger and more meaningful relationships during in-person meetings.
Actigage’s Event app comes with features like Messaging and 1:1 Meetings, and these features serve as an ice-breaker and facilitate people to connect online, get to know each other and then meet up for face to face meetings at an event.
How to Monetize Your Event with an Event app
I will cover the topic of monetizing your event with the Event app in more details in a separate post. But I wanted to tell you about a unique feature that is available in our platform that is very popular with Sponsors.
While we have some great features like Sponsor listing that can be used to give Sponsors the visibility they deserve. We find it quite non-intuitive to expect attendees to visit the Sponsor listing menu to check who are sponsoring the event.
So we have come up with a very unique feature called Sponsor Banners which integrates the information from the Sponsor feature about a company to showcase the Sponsor with a beautiful non-intrusive banner that rotates to give Sponsors visibility.
The banners will rotate every few seconds to display all the Sponsors that have been added in the Sponsors module. When an attendee taps on the banner it will redirect the user either to the Sponsor’s website or Sponsor’s profile depending on the setting.
Event organizers tell us that their sponsors have been thrilled with the feature, and has helped them generate additional revenues from Sponsorships.
So as you can see the mobile event app with the content rich features not only allows you to go paperless and become a responsible global citizen, it also allows you to generate more revenues and facilitate networking at your events.
Don’t miss the opportunity to use it as a marketing tool by letting attendees know about your event’s commitment to environmental responsibility.
We offer several solutions ranging from the cost effective Branded Event app using Actigage Events, White Labeled Event app for your event or a White Labeled Container app which can be used to host several events. So signup right now to create your Event app to go paperless at your next event.
Contact us so that we can help you with your goal of going paperless at your next event.
Where else do you use paper at your event? Let us know in the comments as we would love to see if we help in eliminating the use of paper at your events.