According to a survey by Event Manager blog, increasing attendee engagement was the topmost priority for 90% of event professionals, which is not surprising as a higher level of engagement leads to higher customer satisfaction.
One of the best tools to increase engagement is a mobile Event app, as it allows you to use it to engage with the customer before, during and after an event.
How to Increase Attendee Engagement at Your Event With Event Apps
Here are 5 ways you can increase attendee engagement at your event with a mobile Event app using Actigage Event app Platform’s live engagement features:
Networking is the top priority for people attending events. However, people especially in Asia are shy and are usually hesitant in approaching someone and introducing themselves. The other issue is that it is difficult to figure out if the person would share your interests.
At Actigage, we are always looking at ways to use technology to serve as an ice breaker to enable attendees to connect online so that they can get to know each other and then meet at the event in person as there is nothing better than face to face meetings. 84% of professionals say they build stronger and more meaningful relationships during in-person meetings.
So earlier this year we introduced the Messaging feature, as people are more comfortable to sending invites and chatting on apps rather than introducing themselves face to face. Event organizers tell us that they have seen a lot more networking and higher customer satisfaction when they have enabled Messaging in the Event app.
Messaging is an informal way for people to get to know each other. If you are looking for a formal way for attendees to meet then the Meetings feature which we just launched is just the feature you’re looking for. No matter which industry you represent, one-to-one meetings are a powerful marketing tool.
The Meetings feature not only provides an easy way to find attendees that match your interest, it also allows you to select the available time slot, and send a targeted message to your fellow attendee. In the next phase, we plan to add support for ratings, so attendees can also rate their meetings.
As you can see the Messaging feature is integrated within the Meetings feature to make it easier and more intuitive for attendees who have scheduled meetings to interact and coordinate with each other before the meeting.
As an event organizer, I am sure you spend a lot of effort and time in curating the programme for your events.
We are sure you request your attendees to fill post-event surveys to find out if the programme met their expectations. Some organizers also hand out paper survey forms at the end of the event. Unfortunately, these haven’t been very effective and have seen very low response rates The other issue is that with multi-day events it is difficult for an attendee to remember the reason why they liked or didn’t like the session on day 1.
We have addressed this problem with the Instant Ratings feature. It allows attendees to give feedback for a session or a speaker immediately after the session starts so event organizers can get invaluable feedback to help them improve their future events. You can also provide options to get more detailed feedback after your audience has rated the session or speaker.
You can ask your Emcee to prompt users to rate the sessions or speakers before and after a session. Those affected by the survey fatigue will readily give feedback by rating the sessions and speakers.
Live Q&A is a smart way to engage an audience. It makes them feel heard, and gets them more involved. A great way to get attendees to ask questions is to allow attendees to ask questions anonymously.
You can also enable moderation to ensure that you can filter out awkward and undesirable questions or edit them if there is a spelling mistake or typo in the question.
It gives an opportunity for even a shy person in the audience to get engaged and get their questions answered by the speaker or panelists.
Live Polls are a great way to find out what your audience is thinking. It could be used to help speakers figure out how to tune their presentation on the fly, or get feedback from the audience after a session. You can also use Word Clouds to highlight the key words and trends that stand out based on the attendees’ responses.
Open text polls is also be a good way to crowdsource ideas to get your audience engaged before the event.
Push Notifications has been one of the most popular features for event organizers to interact and engage with the audience. Push Notifications allow organizers to communicate in real-time by sending important and timely updates to attendees. While email is a good medium to communicate with attendees before the event, notifications are the best way to communicate with an attendee when they are at the event or when you want them to take action like fill a survey or prompt them to head back to the sessions after a heavy lunch.
You can send push notifications using Actigage’s simple and intuitive Content Management System.
These are 5 ways in which you can increase attendee engagement with Event Apps like Actigage, and significantly increase customer satisfaction.
There seems to be a misconception these days that people don’t download apps these days. An Event app is one of the best use cases where attendee downloads an app. Live engagement features like Messaging, Meetings, Live Q&A and Polls, Event apps create a FOMO (fear of missing out) effect, which encourages attendees to download the app.
Sign up right now to create your Event app for your next meeting, event or Conference to increase attendee engagement.
We would love to find out how you increase engagement at your event, so please feel free to drop us a line in the comments.